Welcome to the world of Viviana, a brand that echoes with the spirit of innovation and a deep passion for perfecting the art of location sound recording. Founded in 2017, Viviana emerged from a visionary desire to transform the landscape of sound recording accessories, leaving an indelible mark on the industry.
Birth of an Idea
The seeds of Viviana were sown by an individual who understood the nuances of sound recording from the ground up. With hands-on experience on sets, both locally and internationally, a pivotal gap in the market came into focus. A need for pioneering sound department accessories was identified, and thus began the journey to craft the ideal brand.
But it wasn’t a journey without challenges. The quest for the right fabric, a crucial component, proved to be a daunting task. Countless hours were invested in searching for the perfect supplier. Then, as serendipity would have it, a casual conversation with a young sound recordist named Viviana led to a breakthrough. Viviana mentioned her father’s involvement in textiles, igniting the spark that would eventually birth the brand’s very first product.
The Name That Signifies Gratitude
In a gesture of appreciation, the brand’s namesake was chosen as Viviana. The very essence of gratitude and collaboration embodied the brand’s core values. Thus, Viviana Straps came into existence, a symbol of meticulous craftsmanship and an embodiment of the ‘Made in Italy’ concept.
Innovations That Resonate
The response from the market was nothing short of overwhelming. Merely a year after its inception, Viviana introduced the Fasce Extreme model, a product that redefined industry standards. This revolutionary creation featured grip along the entire band, propelling Viviana Straps into the limelight as a game-changer.
Collaborations fueled the brand’s momentum. The partnership with Mauro, catalysed during the shooting of Masterchef in 2018, bore fruit with the launch of the Pads, Beetles, and Dots—a range of products that showcased a blend of functionality and innovation.
Global Footprints and Beyond
As Viviana’s product range expanded, its influence transcended borders. With a rapidly growing global distribution network, the brand’s impact extended to Hollywood sets and prominent industry events. Appearances at Broadcast Asia in Singapore, the Micro Salon in Italy, and a strong presence at the illustrious NAB in Las Vegas solidified Viviana’s stature as a force to be reckoned with.
Tech Transformation and Beyond
In the year 2020, a new frontier was breached. A long-cherished dream to facilitate direct recording uploads from sets came to life with the inception of the Viviana Cloud. This ambitious endeavor culminated in a groundbreaking collaboration with audio giant Sound Devices. The approval of the Viviana Cloud for use with all Sound Devices recorders marked a significant milestone, bridging the worlds of technology and sound department capabilities.
A Sonic Future Unveiled
By 2021, the Viviana brand had redefined the boundaries of innovation. The integration of cutting-edge technology with the intricacies of sound recording elevated the brand to unprecedented heights.
The story of Viviana is a testament to the power of collaboration, perseverance, and the pursuit of excellence. Rooted in the heart of Italy, this brand continues to inspire, revolutionise, and resonate with professionals who seek to perfect their sonic craft. Viviana’s journey stands as a beacon, inviting us all to embrace the uncharted territories of creativity and innovation in the world of sound.
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Viviana WAIST L beige Extreme
Viviana Straps Extreme straps have a hypoallergenic grip on the entire fabric that cannot be removed, but which continues to guarantee the most important features of the product: comfort, softness and breathability. The hypoallergenic grip is impossible to remove and it preserves the most important features of the Viviana straps: breathability – slimness and softness. Extreme to keep your transmitter safe and in place during any action and extreme scenes without undermining comfort.$ 77.00View Product
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Viviana ANKLE beige Extreme
Viviana Straps Extreme straps have a hypoallergenic grip on the entire fabric that cannot be removed, but which continues to guarantee the most important features of the product: comfort, softness and breathability. The hypoallergenic grip is impossible to remove and it preserves the most important features of the Viviana straps: breathability – slimness and softness. Extreme to keep your transmitter safe and in place during any action and extreme scenes without undermining comfort.$ 77.00View Product
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Viviana THIGH beige Extreme
Viviana Straps Extreme straps have a hypoallergenic grip on the entire fabric that cannot be removed, but which continues to guarantee the most important features of the product: comfort, softness and breathability. The hypoallergenic grip is impossible to remove and it preserves the most important features of the Viviana straps: breathability – slimness and softness. Extreme to keep your transmitter safe and in place during any action and extreme scenes without undermining comfort.$ 77.00View Product
