VELCRO® Brand

VELCRO® Brand is the premier manufacturer and innovator of hook and loop fasteners.

VELCRO® Brand products are recognized and loved around the world. They are used to adhere, affix, fasten and secure almost anything and can be identified by their iconic and reassuring fastening sound.

Today, hook and loop is everywhere. It began as an idea that became a fastening revolution born from ORIGINAL THINKING® and relentless curiosity.

Unexpected Inspiration;

In 1941, Swiss engineer and inventor George de Mestral was intrigued by the burdock burrs that stuck to his dog’s fur as they passed by the unique plants on a hike.

de Mestral named his company, Velcro Companies, an amalgam of the French words “Velour” (velvet) and “Crochet” (hook).